Hi there! I’m Camilo,
a visual designer focused on crafting intuitive
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UX/UI+Web+Branding+

Crafting intuitive and impactful experiences through visual design

My approach is rooted in finding surprising links between unrelated ideas, shaping them into designs that feel natural, purposeful and visually compelling.

UX/UI Design

CartaInteractiva.es

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BRANDING

Fermentalia Alimentos Vivos

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UI Desing

Hexalab

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Camilo Cruz

Visual Designer

For me, design is about finding harmony in what looks disconnected. That’s when things get interesting.

Profesional Experience 💣

Product Designer

↗ CartaInteractiva
Oct. 2023 | Present Spain

Design of a digital NFC menu card focused on improving the customer experience in restaurants.
Development of the menu structure, category navigation, and mobile-first experience.
Prototyping of a physical display for NFC tags.
Benchmarking of similar solutions to define the approach and value proposition.
Visual identity design.
Participation in commercial strategy and creation of sales materials.

Brand Designer & Art Director

↗ Fermentalia
May 2024 | Aug. 2024 Spain

Conceptualization and development of the complete visual identity.
Creation of brand assets: custom illustrations, graphic elements, and visual patterns.
Development of a flexible graphic system: logo architecture, alignments, variations, and safe area.
Product label design (kimchi and sauerkraut) with a modular and adaptable approach.
Definition of the color palette and overall visual style of the brand.
Design of social media templates and creation of the launch feed on Instagram.
Creation of a Brand Guidelines document to ensure proper implementation of the identity.

Visual Designer

↗ Verónica Wu

↗ DNA Nutrition

↗ Rinconcito Colombiano
Apr. 2023 | Oct. 2023 Spain

Website design for real clients in gastronomy, supplements, and the arts.
Wireframing, UI design, prototyping, and documentation for development.
Visual strategy and logo design when needed.
Projects implemented by third parties based on my documentation.

UI Designer

↗ Xeito Studio
Apr. 2022 | Oct. 2022 Spain

Supported the development of branding for a German cloud-based corporate provisioning startup, documented in a comprehensive brand guideline.
Participated in the structuring and documentation of the corporate website in Figma for later development in WordPress.
UI design for a web-based incident management tool for an alarm systems company.
Visual concept and design of the company’s own corporate website, later implemented by the internal team.
Created motion design pieces (reels) to showcase projects and visually position the brand.
Maintained and evolved internal UI libraries used across various projects.

Full Resume